Mark

Mark

          ︎︎




SANTA COR - RJ, Brazil






We delivered a holistic rebrand of Santa Cor, reintroducing the accessories brand's ethos, service and experience.

True to Santa Cor's product lines, we researched the full spectrum of spirituality, exploring religions, communities and traditions. Santa Cor embodies the Brazilan syncretism and so, working with the primary colours became a starting point to represent and unify beliefs.  

We reimagined Santa Cor to deliver a new identity, website and social design, store design and consumer experience.

 




“A halo (from Greek ἅλως, halōs) also known as a nimbus, aureole or glory is a crown of light rays, circle or disk of light that surrounds a person in art.  It has been used in the iconography of many religions to indicate holy or sacred figures”







DEVELOPMENT PROCESS


Our goal was to evoke the feeling of movement, of being pulled into something... a circle, a hole, full immersion.

We wished to create a sense of being enclosed in a sacred space. Inspired by the unique surroundings of sacral architecture (churches, mosques, stupas, synagogues, and temples) and the pull they manifest with believers. 
We focused on exploring this element first in 2D, looking at optical illusions that started to transport the viewer to another dimension. 






LOGO & COLOUR


The Brief included working with an existing colour pallette, based on primary colours - so we refinded & brightened. We explored different colour combinations and contrasts, making sure on request, to exclude the use of black.



DIGITAL DESIGN


Concept, strategy, design and user-journey.




BRAND APPLICATION 


Packaging: made of tyvek paper, ensuring the long life cycle of each bag.
The foldable design ensures that one bag can be used for multiple products.
The roll down / fold down becomes part of the design,
with colour string & stickers to finish.

Website & Instagram: We delivered the concept & design to explore movement, colour and engagement with customers.























FLAGSHIP STORE DESIGN


Working to a brief which outlined displaying 700 items, in a max 12m Sq space.  
In reponse, we designed a kiosk, a flexible layout with the ability to be placed in any environment. Santa Cor stores are to roll out in various locations across Brazil over the next few years, so adapatbility was key.





DETAILS


Inspired by Sacral architecture, exploring the notion of entering an “arched” space. Ceiling functions as a display, just like the grand eastern bazaars where everywhere you look there is something to see.

Lighting provided a halo effect, encouraging customer's gaze to move upwards. 
Curtains provide flexibility of use, open or closed.
The circular, rotating shelving provides multiple opportunities for display - adding height and shifting focus.






 

LINKS
Santa Cor