CARIUMA, The Grove, LOS ANGELES
A compact urban jungle inspired by the silhouette of Rio's landscape and the Carioca lifestyle.
Imagine a world where plants are the new luxury and the floor is made of salt, playing with the humid conditions and subtly awakening your senses.
“Salt under your feet, wind in your hair, walking amongst plants and trees”
Set between plants simultaneously provided the illusion of space whilst heightening the heady oxygenated atmosphere of dense jungle.
The smell of the ocean, the sweat on your skin, busy streets, intimate human interaction. Take your shoes off, exfoliate, feel the crystals between your toes.
FROM RIO to LA
The circular layout ensured each customer journeyed through the entire space, introducing the product range and company, ensuring they take a moment out of the hot LA sunshine to emmerse themselves in a little taste of Rio.
Display plinths would double up as POS points and storage.