CARIUMA, Selfridges, LONDON
Cariuma’s latest global pop up and UK launch at Selfridges, London. Key focus was creating narratives through impactful visual displays to introduce the company and their ethos.
Showcasing innovative production methods and transparancy. To reduce plastic waste and support innovative, creative design and recycled solutions. To enpowering sustainable choices.
Cariuma’s commitment to directly aid reforestation and the preservation of natural habitats in their founder’s homeland, Brazil. Every pair of sneakers purchased, a pair of trees will be planted in the Brazilian rainforest. For the pop up, a Pachiera tree is given away to anyone interested in Cariuma, invested in the cause and with every purchase.
“Get a Pair of Sneakers, Plant a Pair of Trees”
Level 2 : Shoe Galleries
An elevated method of communicating Cariuma’s conscious production, material research and eco solutions.
Logo: recycled acrylic
Postcards: recycled, revive 350gsm.
Cariuma design details: Laces made from recycled plastic, vegan inner soles, ethically sourced materials.
Radical & innovative design.
THE MUSHROOM TABLE
Mycellium boulder - showcasing Cariuma x Pantone collaboration.
Presenting Pantone’s colour of the year 2020, classic blue.
The Mushroom Table: Bespoke mycellium bases, recycled acrylic, non pvc vinyl
Bespoke design handmade from recycled plastic caps and wire.
Collected and donated from London households & recycled waste.
Display created from stacked skateboards. A connection to Cariuma’s next collaboration and sneaker research.
Skateboards are created from recycled plastic drinks caps.
Extending the Pop-up life cycle: post pop-up all skateboards were donated to 3 different skateboarding iniatives - Everyone on Boards in Walthamstow, SFLIF in Kent & Free Movement Project in Athens - a social iniative that empowers and brings joy to local people, migrants and refugees through skateboarding.
Level 1 : Shoe Galleries
Mycelium panels connected to form table surface.
Smaller mycelium bricks + moulds for additional display.
Laser cut messaging + printed logo on curved recycled material,
LIVING CENTRE PIECE
Air purifying plants - Calatheas.